Best Original Activation — Café de l'Influence 2025
The « Feed the Beast » campaign, run by the Jump Influence agency for Ankama Games, won the Best Original Activation award (Café Macchiato prize) at the 2025 Café de l'Influence. The Twitch extension at the heart of the campaign was designed and built by Adil Aiachine, founder of NoBreaksAllowed.
View the winner page on Le Café AwardsPress & Editorial Coverage
The campaign was covered by marketing and gaming media:
From Creative Vision to Operational Success
For the major DOFUS launch event, Ankama and its partners aimed to orchestrate an unprecedented community mobilization on Twitch. NoBreaksAllowed Studio designed, gamified, and produced the entire interactive experience to turn this creative ambition into a massive, award-winning audience success:
- Faithful integration of the DOFUS universe: Close collaboration with Ankama teams to bring official graphics, monsters, and rewards directly into Twitch.
- 100% turnkey deployment for creators: Instant 1-click activation by streamers in their Twitch dashboard, with no complex setup or stream downtime.
- Hundreds of streams at once: The extension ran on 600+ channels, campaign partners and independent streamers alike, all synchronized on the same quest. Over 81 million interactions handled without interruption.
Gamification & Engagement Mechanics
To captivate the audience and convert passive viewers into active participants, NoBreaksAllowed designed custom animation and gameplay loops built directly into the live broadcast:
Core Animation & Feature Modules
- Collaborative Boss Fights: Live battles where viewers vote and trigger elemental counters (Water, Fire, Earth, Air) directly on the video player.
- Synchronized Streamer-Community Puzzles: Co-op challenges requiring live coordination between the creator and their chat to unlock collective boosts.
- Official In-Game Rewards: Automated delivery of exclusive DOFUS cosmetics and game items directly to the most active players' accounts.
- 5 Languages at Once: Quizzes, mini-games and alerts displayed simultaneously in the 5 campaign languages, each viewer seeing their own.
- Cross-Play Twitch × DOFUS: Viewers played from the Twitch player and players from inside DOFUS, on the same collective quest. The experience carried on in the game.
The Network Effect: Audience Circulation & Creator Growth
The system sparked a powerful audience circulation dynamic (stream-hopping) that benefited the entire Twitch ecosystem:
Cross-Channel Community Dynamics
- Continuous Audience Circulation (Stream-Hopping): Viewers actively navigated from stream to stream throughout the day to advance the collective quest and farm rewards.
- Amplification of emerging creators: When marquee streamers ended their broadcasts, traffic naturally flowed into mid-tier and smaller channels, elevating the whole community.
- 24/7 Attention Retention: A sustained, engaging presence that kept the DOFUS category atop Twitch rankings throughout the entire 3-week run.
Results & Campaign Performance Overview
Consolidated key metrics across the entire activation period:
| Operational Metric | Measurement Scope | Verified Result |
|---|---|---|
| Peak Concurrent Viewers | Instantaneous aggregate live audience across all participating Twitch streams | 68 000+ live viewers |
| Cumulative Unique Participants | Active viewers who interacted with the experience over the 3-week run | 250 000+ engaged users |
| Interaction & Chat Volume | Live votes, co-op actions, and chat messages processed | 81 000 000+ interactions generated |
| Partner Creators Mobilized | Twitch channels that activated the format during the campaign | 600+ partner streamers |
| Continuous Activation Run | Continuous broadcast period with active 24/7 community participation | 3 weeks of active mobilization |
Audience Telemetry & Performance Reports
Following the event, Ankama teams received an exhaustive, auditable campaign report:
- Multi-channel activity mapping: Precise measurement of active participation and interaction velocity creator by creator.
- Cohort loyalty & retention: Detailed analysis of viewing session frequency and overall campaign engagement depth.
- Privacy-First Compliance (GDPR): 100% aggregated, anonymized interaction telemetry with zero intrusive user tracking.
Planning a Multi-Creator Campaign or Game Launch?
Discover how the NoBreaksAllowed platform equips your partner creators and delivers verifiable, interactive viewer engagement.